Farmingo Disrupts Agriculture Industry via Technology & Business Model Innovation
California has three major industries that fuel its economy - entertainment, aerospace and agriculture.A new startup known as Farmigo is taking aim at agriculture. The Palo Alto-based company is an online farmers’ market that delivers locally farmed produce and other goods directly to consumers. It launched the service in San Francisco and New York this week and hopes to expand to Los Angeles, Seattle, Portland, Denver, Chicago and Philadelphia. Farmigo aims not only to disrupt California, but the U.S. food system as a whole with an emphasis on delivering fresh produce to major cities.
Farmigo says that local food communities at workplaces are “the catalyst” for making the food system work, and it is soliciting customers who want to bring Farmigo to their workplaces, schools, or community centers. Farmingo offers groups locally sourced (within 100 miles) and freshly harvested (under 48 hours) produce, companies that have already signed on include Google, Twitter and Etsy.
Buying food directly from local farms supports the local economy and increases the demand for sustainable farming practices. Selling directly to consumers means the farms reap 80 percent of the sale of the food, versus 9 percent to 20 percent with traditional grocers.
Note: Clean, Staying Healthy With The Seasons and Healing With Whole Foods are all books with nutritional diets plans that make for a healthier individuals in urban and individual areas through eating fresh foods, locally sourced and grown (Meat, Vegetarian and Vegan diets all addressed!). Farmingo’s business model makes them more accessible and adoptable; we hope this innovative startup continues to grow with success.
Read the interview with the founder Benzi Ronen
Post By: @Macala